HubSpot released its first CRM (Customer Relationship Management) software in 2014, taking its value and offerings to a whole new level. They expanded its dimensions from marketing to sales and customer service- all at no extra cost.
In this article, we will shed light on the pros and cons of HubSpot CRM. But before we jump onto the pros and cons, let’s first talk about what CRM software is.
A CRM (Customer Relationship Management) is a platform that makes it easy to manage all your company’s interactions with the previous, current, and potential customers. Typically, a company begins to track its interactions with a contact in the CRM once the lead progresses towards the bottom-of-the-funnel and eventually turn into a qualified lead.
To be put simply, a CRM system stores the information, creating a record of the interaction of your company with each client, including email exchange, previous purchase personal information, social media engagement, etc.
Is HubSpot CRM The Right Fit For You?
When it comes to choosing the right CRM for your business, there are a lot of factors that must be considered. Well, if we talk about the all-around ratings, HubSpot falls among the best.
The well-rounded features, intuitive interface, and flexibility of HubSpot have made the platform receive countless glowing reviews from marketing professionals from around the world.
Having said that, let’s dive into the pros and cons of the platform…
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Pros
1.It’s Free
The HubSpot CRM is free to be used forever, even if you are not a paying HubSpot customer. Well, not only is Hubspot CRM free but also allows you to include unlimited users, thus, enabling you to give access to your entire team- Marketing, sales, and whoever you wish to add.
2.Limitless Customization
Most of the CRMs come with annoying customization limits, but HubSpot does not. The platform allows you to customize everything as per your needs.
3.Live Chat
HubSpot released their Live Chat tool in 2018 to be used by all the users, both free and paid. An easy to set up and manage tool, it also provides the basic chatbot functionality to give a better experience to your online visitor and customer.
The paid level of HubSpot tools gives you access to its more robust functionality, allowing you to customize and manage live chat and incoming inquiries in a perfect way.
4.Better Insights
HubSpot CRM automatically tracks down customer interactions, providing you a deep insight into customer behavior, eventually making it easy to know when to follow up.
Also, with Gmail and Outlook extensions, you get a real-time experience to track email opens and clicks to get a clear idea of how the users are interacting with your emails.
5.Can be Used with Other CRMs
Many people use HubSpot for prospecting due to its simple and easy functionality, but find another legacy system useful for carrying out different tasks.
Luckily, HubSpot CRM does not pose any threat to the other CRM platforms your company is using. Thus, it becomes easy for a company uses different platforms simultaneously.
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Cons
1.Lightweight
There is no denying the fact that HubSpot CRM is a great way for growing and expanding a business, but organizations that have large sales teams may feel that it is not an advanced enough tool to be used.
2.Less Flexible
As compared with other CRMs, the HubSpot platform is a bit less flexible. While there are features that you can customize according to you and your team’s needs, organizations with a complex sales process find it difficult to get the level of flexibility that they are looking for in the HubSpot CRM.
3.Relatively New
In comparison to other major CRM software, HubSpot CRM is a relatively new tool. It still has a few limitations. However, updates are being made regularly, and HubSpot’s constant research and development have alleviated many former doubts about the platform.
4.Third-Party Integrations
Many product integrations only work with HubSpot marketing and are not compatible when it comes to its CRM.
5.No Detail Level Security
Over a number of years, HubSpot CRM has improved its security a lot. You now can restrict a sales rep to see only their own accounts, and you can also control the user’s access to export data.
But, security is still one of the significant limitations of HubSpot CRM. As long as you are a small company with transparency, this won’t be a substantial concern for you. But if transparency is a concern for your company, then you might find it challenging to carry out various operations smoothly with HubSpot CRM.
Apart from this, there are no detail level restrictions. It generally is either all or nothing. For example, you cannot simply give account’s access to someone and choose not to show them the financial data or specific custom properties. If they can see the record, they can see everything.
The Verdict
No doubt, there are a few limitations, but these do not stop HubSpot CRM from falling into the list of best CRMs available.
So, if you are looking for a user-friendly CRM system for smooth integration, then you may go for HubSpot CRM without carrying any second thoughts about the same.
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