As a sales rep, you sure have your hands full with multiple responsibilities to be fulfilled, deadlines to be met, and targets to be achieved. It can be quite difficult to get everything done and every demand fulfilled. You could find yourself fighting for time and running behind schedule! You may be left wondering, “Is this life?” How do I cope with it?”

Well! You will be surprised to know this is not just your story, most professionals in different areas also find themselves short of time and trying to complete too much in too little time!

But are we really short of time? Is there no respite?

In this article, I will try to help sales professionals plan their day so that they are able to do justice to their responsibilities.

The first and foremost thing that any sales rep needs to realize is that time is limited and time management or in other words, how effectively you utilize your time is the key to being successful.

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So, How Does One Use Time Effectively?

Planning is the foundation to effective time utilization. At the end of each day, a sales rep has a clear idea of the tasks that he needs to accomplish the next day. Most sales reps are hassled because they try to accomplish too much in too little time. Many think that by multitasking they will be able to complete more work.

Unfortunately, the truth is far from it! As a sales rep, you need to give focused attention to each task. You can split your time into 90 minute slots and focus on each one of them. Also, while allocating 90 minute slots, a sales rep needs to bear in mind, certain tasks are best completed at certain times of the day. Timing is vital in the field of sales.

Some Useful Tips:

It is a good idea to list down all the tasks for the next day and prioritize them according to the best time to complete them.

It is said that, “The early bird catches the worm.” Therefore, it is advisable that a sales rep starts his day early. Getting started early in the morning has its own set of benefits for an individual.

The ideal daily sales routine for professional could be:

Waking up around 7 am followed by light physical exercises.

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Complete the morning routine and ensure that he does not skip breakfast.

While planning his day, the sales rep needs to bear in mind, the time when decision makers in clients’ companies are most receptive. This is usually between 8-9.30 a.m and 4-5.30 p.m. Therefore, he should keep these timings aside for making calls.

After making the necessary calls or meeting clients, the sales professional can spend some time responding to emails, sharing content on social media, etc.

Following this, he can allocate some time to plan and strategize communication in the next outreach between 4-5.30p.m.

After planning for his afternoon outreach, the sales rep should take a short break. This could include lunch, some breathing exercises, catching up with friends and family, etc. Most sales professionals miss out on this aspect. They are so bogged down by their responsibilities that they don’t believe in taking a break. Many even skip their lunch so as to stay on schedule. 

However, taking a short break and refreshing is a necessary part of the schedule because after all, “All work and no play makes Jack a dull boy!”

When the mind gets refreshed, it gets new ideas as well. This definitely has a positive impact on the tasks to be completed.

Post lunch, the sales rep can once again take a look at his email, if it needs attention. He can also share content and social media posts. At this time he can review the responses of the audience to the posts and content shared by the company.

The sales rep can utilize this time to convey the feedback collected on the campaigns by the company to the marketing team so that they can work on it.

By then it will be the time for the next outreach which is between 4-5.30p.m. The sales rep can connect with clients.

The Bottom-Line

A sales rep has a number of tasks to be completed on any given day. It can be difficult to do justice to all of them. However, proper planning and a systematic approach can help a sales professional in achieving his goals.

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