However, it is a considerable challenge to develop a mobile app which can stay in the user’s device without being uninstalled. Entertainment, travel, and productivity are some of the top mobile app categories that are more often uninstalled. So how do we ensure that those who install your mobile apps do not uninstall it for a long time?

Follow some of the methods which we’ve considered below to boost up your mobile app download rate:

App Store Optimization:

App Store Optimization allows your app to gain visibility across app stores so that users can get to view and download them easily. Use ASO techniques to get your app noticed, such as using relevant keywords in your app description. This works like SEO for search engines, and the only difference is the use of short-tail keywords. Instead of long-tail keywords, users tend to look for short-tail keywords.

Use catchy designs and unique name for your app and make sure to choose the right category before submitting your app.

Tips to enhance your mobile app download rate

·        Use a unique and narrative app description

Every user wants to know about your app story and understand their features and how it may be useful to them. Using a summary can help provide a story of your app and convincing them about using your app regularly. Emphasize on creating an elaborate description of your app so that users are enticed to download your app.

·        Reduce your app size

There could be plenty of reasons why your users may not be downloading your app. If you have more significant size apps, there are chances your users may be discouraged from using your app. This is because there might be limited space for storing an additional app. Most of the devices already have essential apps for messaging, social networking, news, music, travel, etc. 

It’s better to reduce the size of your app to minimize the complexity so that users might want to download it easily.

·        Boost your app security

Security is yet another vital feature which users might look at before downloading any app. A code signing certificate can be a useful way for protecting app integrity for app publishers and help in improving the download rate. Code signing SSL certificate assures users that the software is not harmful and safe to download. They help to secure code and are verified by leading security company such as Comodo.

·        Choose an interesting app name

You can create a lasting impression on your visitors by choosing a catchy name that grabs their attention. The app name which you select needs to be memorable and creative to engage your target audience. This can help to boost your mobile website conversion rates and increase your app download rate as well. 

·        Create app screenshots and demo videos

It doesn’t take much time to download an app, but for most users, it may be useful to get a snapshot of the app and get quick information on how it works. They may want to know about the unique features of the app using fast demo videos that can give them a sneak peek before downloading it. 

·        Get user recommendations

User reviews with star ratings and social proofs can be great testimonials from your customers who have used your app. They can help in providing a realistic view of your app and what users feel about it. Also, it allows developers to address critical deficiencies in your app and improve them. 

·        Ask for fewer permissions

Most apps require many permissions such as camera, storage, controls, and asking users to give permissions may distract them. Most users are aware of the risks involved in granting approvals for their data and device. They want to make sure that the app collects the minimum necessary information. 

·        Get your app featured on app review sites

Most of the users learn about apps that they download by reading blogs. Thus, you own blog on the leading site along with third-party app review will make a mention of your blog. By reading reviews, customers will be more confident in downloading your app. 

·        Respond to user reviews

Users will tend to download an app if they find it useful and get positive reviews. But if there are any negative reviews, then it’s essential to address them thoroughly to provide a better experience to the users and show greater interest in providing them with solutions. If there are any complaints, try to resolve them as quickly as possible. 

Conclusion

There are millions of mobile apps that are available for download in the market. But to ensure maximum downloads, you need to make your apps more convincing, interesting and provide proper security. You must make your app user-friendly and offer a positive experience to increase your mobile app downloads.

The post Smart Ways to Increase Mobile App Download Rate appeared first on TodayTechMedia.

In fact, in the second quarter of 2018 alone, nearly 71% of the fraudulent transactions came from mobile applications or browsers, a rise of 16% from 2017.

There are many mobile app security vulnerabilities, however, some of them are more prominent than others and are more detrimental to users as well as organizations. Here is a list of the top 4 mobile app security vulnerabilities that you should be aware of:

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According to market research company Red Hat, 90% of surveyed businesses had active plans to invest in mobile apps in the coming year. If you choose not to make a move, you could quickly fall behind your competition. With a mobile app, you can secure your presence in your industry and get your logo on mobile screens—directly in the pockets of your target market. With that in mind, here are five reasons you should develop a mobile app: 

Send Push Notifications

Push notifications are automated messages sent to a person’s mobile device. With a mobile app, you’re able to send push notifications straight to a person’s screen—a far more straightforward approach than, say, email marketing. 

Everyone looks at their screen and sees their notifications. And there are plenty of other reasons why push notifications can help your business, too. Not only can it help stimulate user engagement, but it can help re-engage and retain loyalty. 

According to one study conducted by Urban Airship, push notifications can increase app retention anywhere from 3 to 4 times. Plus, there’s plenty you can do with push notifications. Use them to inform customers of sales and promotions, help reduce cart abandonment, send limited time offers, and target specific customers according to demographics.

Also read: Emerging Technology Trends 2020: What Are the Next Big Things in Tech?

Learn More About Your Customers

Mobile applications help you make data-driven decisions about your strategies and campaigns. For instance, location data offers a wealth of information. Thanks to the location data of your users, you’re able to learn more about where the majority of your orders are coming from, in what volume, at what times. 

Push notifications alone help you track actionable metrics. They allow business owners and marketers to analyze a complex set of metrics, such as open rates, open times, delivery receipts, and engagement. This is great for understanding when messages are most likely to be opened. The more you understand about your customers, the better your campaigns will be—and ultimately your bottom line. 

Promote Customer Loyalty

The average American consumer is targeted via ads around 4,000 to 10,000 times per day, according to digital marketing experts. As a result, you can start to lose your impact on customers when there’s so much noise. A mobile application is a great way to make a sincere connection with them. 

You may have already heard of the saying that it’s easier and cheaper to sell to existing customers than to acquire new customers. Because of this, it’s crucial to keep those customers happy. One of the best aspects of app development is that it allows you to create a better platform for rewards management. This in turn helps promote customer loyalty. When you look at some of the customer loyalty statistics, it’s easy to understand why this is such an important area for brands. 

Also read: Three Ways Technology Has Shaped the Gaming World

Manage Customer Support

Today’s businesses are going the extra mile to provide customer support, and the fact is, customer support can make or break a customer’s loyalty to your brand. According to one study conducted by Walker, by 2020, the customer experience will be even more important than the average consumer than the actual product. 

Not only is your app available to customers at all times, but your “Customer Portal” can house your FAQ, Customer Support contact details, and even chat session for customers to get immediate answers virtually. You can also develop your app to allow in-app feedback from your customers. This is a great opportunity for a company to reply and provide a more personal exchange with the customer. It also keeps potentially negative feedback off of major review sites like Yelp and Google. 

Incorporate Gamification 

Gamification is a big deal in today’s business landscape. Gamification is the process of adding elements that are typical to a game to non-game contexts. Lately, gamification has been a trend in mobile marketing, and there’s no signs of slowing down. 

There are several examples of gamification in banking alone. When PNC launched a virtual wallet for customers to be able to transfer funds between their accounts. When users are in the process of transferring money from their checkings into their savings, a “Punch the Pig” feature appears. 

A language learning company like Duolingo could allow users to earn Badges and Points when excelling in their language lessons. Even the United States Army developed a game that served as a recruitment tool; users could download the application and play a game to test their skills in a strategic shooting environment. 

Also read: Technology That Makes Life Easier

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