The future of business growth lies in the ability to meet the needs of customers using data and technology. What prevents many organizations from beginning to adopt this strategy? In many cases, companies have difficulties trying to acquire the necessary new skills, change organizational practices and make difficult decisions regarding positions, positions and functions that a complete digital transformation entails.

However, there are companies that meet their objectives and are pioneers in the development of marketing. According to the information gathered by a recent study by Boston Consulting Group, these leading companies are managing to reduce costs by up to 30% and increase revenues by up to 20%.

During the study to find out the most effective best practices, Boston Consulting Group identified six factors common to all the leading companies that allow to reach the level of development necessary to obtain benefits.

1. Digital Data Connected

To better understand the customer, the most developed marketing professionals connect the information they have. In the digital age, marketing alone is not enough, it is essential to apply new technologies to the needs and functions of the company.

2. Automation And Integrated Technology

Nowadays, companies need a series of technological solutions that allow them to automate marketing on a large scale. Among other tools, web analytics platforms, a CRM system, an integrated stack of advertising technology and an ad and creative personalization solution are needed.

3. Useful Measurements

Marketing professionals who follow data-driven strategies can identify the value of each point of contact with customers throughout the purchase path. In this way, they can evaluate the importance of these taking into account the KPIs and relate these points with other business results, such as sales or the effect they have on revenues. This type of marketing professionals know what their customers are thinking, at what point they are on the shopping route and why they buy what they buy.

4. Strategic Collaborations

Being part of the technological ecosystem is fundamental for companies; there are few that can stand without help, not even companies founded during the digital era. For digital marketing professionals, it is essential to collaborate effectively with marketing solutions providers and agencies without losing their own technology or digital information.

5. Specialized Knowledge

Finding, hiring and training new in-house workers with skills to be data scientists or measurement experts is only the first step. To make the most of them. they should be integrated with other marketing staff members and, in this way, create multi-purpose and effective teams.

6. Agile Teams And A Positive Mentality In The Face Of “Rapid Failure”

If an agile environment is properly promoted in the company, it will change in all aspects, from internal processes to the day to day and the interactions of the workers of the organization. To do so, organizational structures must be rethought, communication between hierarchies, compensation systems and career possibilities in the company. When adopting a positive mindset in the face of “rapid failure” and the willingness to learn by trial and error, it is essential that managers support such change: in many companies this is the most expensive step, but once it is done , the other changes follow.

Although companies must overcome some obstacles in order to grow, the Boston Consulting Group study highlights that a good level of development is beneficial. Companies that master multi-moment marketing can customize large-scale campaigns, build relationships with customers, build loyalty and increase revenue. Therefore, the sooner companies develop or accelerate their digital marketing, the sooner they will begin to see the related benefits.

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How Can Digital Marketing Help You In Achieving Your Targets?

Today, no advertising methodology is finished in the event that it doesn’t consolidate advanced technique and articulation. Digital isn’t only a lot of promoting channels. It is an alternate state of mind about how individuals draw in with media, one another and their general surroundings. 

Digital empowers you to portion your group of onlookers and tweak messages in an important and quantifiable way. The accessibility of data, people intrinsic want to contribute, and easy to understand innovation have reworked the guidelines of commitment. Utilizing the internet, a wise organization can tap a more extensive scope of ability and learning that is contained in its very own assets. The internet and digital marketing channels are an intuitive medium. It takes into consideration the trading of money, yet more than that, it takes into consideration the trading of significant worth. 

Digital marketing is that platform that can keep in consistent touch with loyal customers as well as with the online visitors. The main point or focus of promoting business and its brands is to keep clients alive. Digital marketing platform makes it conceivable to associate and construct long haul organizations with clients. Online marketing makes purchaser request by utilizing the intensity of the interconnected, intuitive web. It empowers the trading of cash in any case, more than that; it empowers the trading of consideration for esteem. This is alluded to as the consideration economy. 

Publicly supporting or crowd sourcing is an amazing case of the manner in which digital channels have empowered certain mindsets. In basic terms, publicly supporting is a circulated critical thinking and creative display that depends on a functioning network to discover answers for issues. Publicly supporting depends intensely on the devices and correspondence frames made conceivable by the Internet. 

Given that the Internet associates individuals everywhere throughout the world through various distributing instruments and innovations, the data and thoughts on these directs have progressed toward becoming wares in themselves. Presently, with innovation, groups can be firmly associated while being topographically far off. By tuning in to the group and requesting their commitments, organizations can increase direct knowledge into their clients’ needs and wants, and manufacture items and administrations that address those issues and wants. With an earned feeling of proprietorship, networks may feel a brand-building connection with the network through joint effort and commitment. Publicly supporting, which includes asking and empowering individuals to share their thoughts or manifestations in return for a passionate or fiscal reward? This is the most widely recognized sort utilized for showcasing and thought age. Whatever the case, crowd sourcing supporting exhibits the intensity of the internet. It interfaces individuals, manufactures networks, spreads messages, and takes advantage of a worldwide wellspring of thoughts and motivation. 

Crowd Funding

Crowd funding which includes asking numerous individuals in a vast group each to give a little measure of cash so as to accumulate a huge whole to subsidize a particular task or adventure. Both the media scene and individuals’ media propensities have changed. In the meantime, individuals’ consideration is divided by numerous new media channels.  The internet and digital marketing services have changed the world in which organizations sell their products and services. It is nothing but another advertising channel.

Networks that utilization of publicly supporting stages exist for various reasons. Some exist in light of the fact that there are individuals who have an unmistakable fascination for and fondness for those brands. They take an interest in the network since they need to improve the items and administrations they get. Others need to pick up a fiscal reward or the notoriety of formulating the triumphant arrangement. Digital marketing strategy spreads out the structure hinders for viably utilizing substance, not publicizing, to contact groups of onlookers. 

Role Of Brands

Brands are required to think like distributors. This implies a thought of unquestionably something beyond the finished result. Content is focusing on, generation, arranging, and conveyance must be considered. This part spreads out ideas and procedures that help with making a significant substance. Before offering the products and services for sale in the market, the business owners plan and think how a product offering or brand will accomplish its destinations. These aides’ choices on the most proficient method to make, circulate, advance and value the item or administration.

Digital marketing channels show the most favorable course for an organization to assume control over a characterized time frame. It likewise diagrams which strategies and means ought to be utilized to execute this course. In promoting, the procedure begins with understanding what the business needs to accomplish, or what issue it needs to unravel. It at that point considers the setting in which the business and its rivals works, and diagrams key manners by which the business and brand can pick up favorable position and include esteem. 

Use Of Multiple Digital Marketing Strategies

You should use different strategies that add to accomplishing the objective of the organizations. So as to spur individuals to pay for your item or administration, or to consider your organization better than your rivals, you have to utilize the digital media platforms. The esteem that an advertiser should try to make ought to be equivalent to or significantly more prominent than the expense of the item to the purchaser. Doing this frequently and reliably enough will develop trust in and steadfastness towards the brand. 

Conclusion

The jobs played by promoting organizations are moving as well. Supposed ‘customary’ organizations are showing signs of improvement at advanced promoting, while offices that began as digital shops are playing in the conventional publicizing space.

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