While creating an AI chatbot for a business website might sound a bit intimidating, there is plenty of evidence that various companies are leveraging their benefits for business, thus making them the new hot topic of today’s web technology.

It has become evident in the past few years that chatbots can indeed revolutionize online communication. With ever-growing expectations of users from a website, chatbots have been working wonders in supporting sales, custom app development services, data collection, and management by trying to deliver users with a near-similar quality of experience that they would have got by visiting an actual brick-and-mortar store.

Businesses now are involving more in incorporating such smart chatbots over websites, to influence their revenues and overall customer experience. In fact, a number of websites have been successfully putting the use of such chatbots to improvise more from the sales channels while also providing rich user experience. The best part, rather than sticking to delivering traditional quality customer support to their visitors, websites are now making use of AI chatbots in several ways right from delivering an easy means of navigation, to working on a reactive basis and providing the users with the necessary, at the right place, and in real-time.

However, while its implementation over platforms such as Facebook has found its own prominence, there are plenty of other techniques and logic of using the same piece of technology over websites.   Here are 8 ways to use AI chatbots on your website.

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Integrating Chatbots to Support sales-related processes

deploying smart chatbots at various steps of the buying process can highly impact your business ROIs.

From gathering leads to qualifying valuable prospects for the sales team, AI chatbots have found quite a handful of innovative solutions to pace up the sales over websites.

Using AI chatbots to deliver a better overall experience

You can use AI chatbots to impact the overall experience of first-time users. These bots can be made capable of performing active and real-time user-perception analysis for delivering a high-end personalized experience to the user. Chatbots are also a great means of enhancing the search and navigation experience of a user. This also serves as an added benefit for service-based and e-commerce industries where these bots are being used to analyze user intent while delivering them with satisfactory solutions when it comes to product or service related queries.

Using AI Chatbots As A Means of Form Replacement

AI chatbots have enabled the implementation of interactive marketing campaigns for form submission and data collection. While the scenario of a user bouncing back after encountering a list of form queries is common, using a bot ‘smartly’ will not only ensure reduced bounce rates but will also improve the user experience while congenially acquiring useful pieces of information from the user. This technique can be effective in collecting potential data for user acquisition and lead generation.

Refine Prospects and Help them Connect with the Right Resource Person

AI-based live chatbots are quite efficient in refining prospects and redirect them to the right resource person. these chatbots can be useful in delivering your sales team a more qualified lead. Moreover, other data so collected can then be further used by the sales team to prepare better and reach a step towards assuring a conversion. This lead-engagement tool has proven to save both the time and resources of the businesses while attaining better prospects and their relevant information that has been effectively helpful in client conversion.

Leveraging Unparalleled Advantages for Customer Services and User Engagement

Chatbots have been changing the game lately especially in terms of customer services and user engagement, and in fact, it is customer services that are considered the actual phase where tech-experts and businesses realized its true potential in supporting business activities.

Being in a market where more than half of the users expect 24×7 customer support, AI Chatbots has been working wonders in delivering high-end customer services and has been a great means of resolving most chat sessions without actually requiring human involvement. This has drastically reduced the actual resolution time, as well as the need for active human resources for handling such issues.

Besides being able to solve queries, implementation of these bots allows us to quickly resolve simple queries such as provide the user with product or services information, update them on shipping and delivery related information among various others. A survey indicates that almost 35% of consumers expect to use a chatbot for resolving minor issues and queries, and in the 21st century where business is all about delivering high-quality customer experience, you might consider adding a chatbot to your business website to further spruce up user’s interactivity and overall experience while visiting your business on a virtual platform.

Also Read: Chatbots vs Mobile Apps: Where The Future Belongs?

Use Reactive Chatbots For Supporting User-Retention

A user that is at a product page does not share the same intent as the one visiting your About Page or Contact page. Therefore, it is necessary for businesses to accurately presume the basic user intent and react to them accordingly. Reactive smart chatbots have been helping various businesses in incrementing their conversion rate while delivering them with proper support and contributing to user retention. For instance, providing support while sensing that the user may abandon the cart or suggesting a new set of alternatives or similar products when a user adds or removes a product to the cart can be a few common examples.

Add More Resources for a More Personalized Experience

While the use of multimedia elements is yet to gain popularity, it is quite evidently being used over a variety of travel and tourism websites where these bots are being taught to use high-quality images and such multi-media elements to deliver a rich and personalized user experience. One such use of this can be seen while accessing the Emirates chatbot which uses such multi-media elements to support its chats.

Using Local Language for More User Engagement

While it is possible to have a smart bot that connects with people and potential prospects in the most common, English language, it is also possible to program them and deliver users with support in their local language. This method has been quite successful in enlarging the outreach of a brand and business to untouched demographics of users while overcoming the barrier of language communication.  More personalization at this level gives businesses a better opportunity to connect with their customers and create a lasting impact at the same time.

Using Cross-Channel Communication for Overall User Engagement

Another major use of AI chatbots over a website can be that these can be used to further extend communication on other channels such as facebook messenger, or Wechat or Skype, and such platforms while conserving the value points from previous conversations. While working on your initial conversation, you can easily reach a wrap-up point and further handle things over user convenient platforms such as Facebook or WhatsApp. This helps businesses encompass various means of cross-channel communication while considering user preferences. However such cases need defining the middle layer structure that lies between the other platform and the user.

While AI-enabled chat bots are being implemented over websites, businesses and tech-experts are still working on discovering new ways of integrating these tools with even more innovation. Though the main task of these bots has been to support and enhance customer experience, their usage is going to expand with more businesses expecting to churn up the user expectation of “interacting with a chatbot” and deliver their business with better user retention, revenues, and impact branding.

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Thus, slowly the mobile apps started to take the backstage as Chatbots are rising in importance. In a few years from now, these intelligent bots can really become our principal mode of connection with the web instead of the mobile apps. So, the question seems quite loaded and poignant: does the future belongs to the Chatbots? 

Let us try to explain this.  

The Reason Behind the Preference of Chatbots Over Mobile

Why exactly Chatbots are being preferred by experts over mobile apps? Do Chatbots have bigger promises in store than mobile apps? Well, we would like to answer these questions with detailed explanations. 

Users Prefer Instant Messaging Apps

If you remember well, instant messaging apps have made the Chatbots popular. As messaging apps are continuing to be popular with billions of users engaged with Facebook Messenger, WhatsApp, Hike, Telegram, and few other popular apps, the future communication will look forward to chat communication. 

Chatbots allowing intelligent voice communication with prompt inputs from the web make the user experience across these messaging apps even more efficient, useful and interesting. Moreover, business brands by implementing Chatbots through these instant messaging apps can actually personify Machine communication while delivering more automated answers to customer queries with a dint of human tone and personality. 

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App Market is Saturating 

There is a limit to everything and so does the app market. Mobile users are already bored and exhausted with the apps. With every app niche presenting thousands of apps, most users only stick to a few hand-counted apps that they cannot do without while most of the apps just fail to make enough audience to survive as a business. 

Moreover, apps grab a considerable memory of mobile devices while one Chatbot just fetches every kind of information and responds to every command for accessing content, features, and functions. Naturally, instead of using a plethora of apps for various purposes, users now prefer commanding a Chatbot to get things done or to fetch content they require. 

Hyper-personalized experience 

Today’s Chatbots are increasingly getting more customer-centric and personalised thanks to intelligent technologies like Artificial Intelligence and Machine Learning. These technologies allow Chatbots to learn about the customers on a continuous basis and cater information and services to the customers like store assistants in real-life stores. 

Intelligent Chatbots learn about the customer over time and with every single interaction. So, based on your communication, queries, preferences, user behaviour, purchase history, and several other aspects the Chatbot can answer your queries with relevant options that are most meaningful to your context. Such hyper-personalised customer experience couldn’t be possible without intelligent Chatbots. 

Wider Reach of Audience

Chatbots along with Messenger apps enjoy wider reach and extreme popularity that anytime soon can actually take over mobile apps. The huge success and phenomenal popularity of WhatsApp, Facebook Messenger, Skype, Viber, WeChat, etc have already made a big challenge to social media.

This popularity of instant messaging apps is closely being shared and reciprocated by Chatbot apps. Chatbots are making a bigger presence throughout instant Messenger apps for brand communication. 

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Chatbots Bringing Human Personality 

Mobile apps are still viewed as applications that can solve problems but not as something to talk to and get solutions instantly. Yes, simple voice command and voice interactions gave Chatbots a more human-like countenance and look and feel. 

Chatbots thanks to the latest Natural Language Processing (NLP) capability can easily understand human speech along with intents embedded inside voice intonations and modulations. Such capabilities along with voice communication are giving Chatbots a human personality that users feel closer than impersonal applications. 

Simple and Speedier Way to Get Things Done 

A big selling point of Chatbot is that it is not required to be downloaded and installed. Chatbots come with the mobile OS system or with another Messenger app and you can just start using them instantly. For the same reason, Chatbots do not take any phone memory or doesn’t take a toll on the device processor. Chatbots come as a lightweight, low-footprint and handy solution to a variety of problems. 

Whether you need to book a movie ticket or need to know about the latest weather forecast, Chatbots can help you with every bit of information and get things done just by following your voice command. It offers the speediest and easiest way to get information and get tasks done without moving any of your limbs. You speak out and get the answers or get a task done instantly. It is so simple and convenient solution. 

Cost-Efficient Solution

Obviously building a feature-rich, well-designed mobile app and marketing it to success needs tons of investment now. Moreover, every app requires a continuous supply of money for support and maintenance. Altogether, small businesses and startups really find it challenging to enter into the mobile app arena with a competitive app. This is where Chatbots come as a lucrative and cost-efficient option. 

Building a Chatbot just requires the command over the corresponding technology and the output of the user input and behaviour analytics will continue to optimise Chatbots to interact with the user in the way that suits him. This involves a far lesser cost of development compared to mobile apps. Moreover, the businesses can always opt for a lot of ready to use Chatbot solutions in the market with the option to upgrade with advanced features in the future. 

Conclusion 

Chatbots seem to possess more promises and possibilities than the mobile apps which already have become commonplace as tools. With Machine Learning and Artificial Technology getting sharper with every passing day, Chatbots can offer more advanced capabilities anytime soon. 

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Research on chatbot use is quite optimistic. Projections show that up to 50% of companies want to invest in chatbots. B2B companies are leading with an adoption rate of 58%. Up to 69% of respondents prefer chatbot help due to fast responses to queries.

But, there is a concern about anonymity and online security. Companies adopting such technologies have to invest in the right software. One solution would be through the use of proxies. 

Our article will explore 5 reasons why proxies are important for chatbots.

Understanding Chatbots and Their Role

Before we go into the discussion, ielts start by understanding what chatbots are. 

Chatbots are a form of AI computer software that mimics human conversation. They are finding increasing use in customer care, web applications, and messaging channels.

And now, we have AI chatbots that offer extra functionalities. Such bots use machine learning, Natural LanguageProcessing, and AI. They assume almost human-like capabilities, allowing for more independence in how they operate.

The AI capabilities exceed the limitations of pre-programmed commands. By learning patterns and behavior, they get more intelligent. It allows them to adjust their responses depending on the issues.

Also Read: Chatbots in Social Media Marketing

How Proxies are Important When Using Chatbots

Let’s first start by understanding what proxies are. When you go to the airport, you must pass through the security check. The guards will search your person and belongings. They do this to ensure that only what they allow goes through.

Sometimes they will confiscate some items. If they find nothing of concern, they let you through.

That is, in its simplest, the way a proxy works. It is a gateway or intermediary between your computer and a remote server. Any traffic coming into or going out of your site has to go through the proxies.

Several things will happen here including:

• Sieving or filtering of content. It ensures that whatever goes through does not contain any harmful elements
• Hiding or masking of your IP address, giving you anonymity while online
• Data encryption

Now let’s explore how proxies help with chatbots in more detail.

Chatbot Anonymity with Proxies

Proxies provide online anonymity by masking are hiding your IP address. Proxies do this in different ways. Some will distort your IP address. Others will assign a new IP address so that what the remote servers see is the proxy address.

Rotating proxies will assign a different address for every search request. What it does is make it impossible for the remote server to pinpoint your exact location.

Let’s say you use chatbots for data collection. Some websites may deem repeated requests for information as suspicious. In such cases, they may ban or blacklist you. But, if the chatbot passes requests through the proxy, they find a way around such loopholes.

Staying Up To Date with the Latest Trends

Let’s say you sell designer shoes. You use bots to search the web for the latest releases. It frees you from spending hours in front of your computer doing manual searches. 

To get the information, the bots must visit or request information from many websites. The repetitive and high number of requests from one location can raise flags on the remote sites.

Here is where you can use proxies to your advantage. Consider using rotating proxies for such tasks. What it does is assign a different IP for every request. 

Your chatbot can send out 100 requests every minute. It will still look like they are originating from different places.

Bypass Geographic and Anti-Bot Measures

Some companies will apply geographic restrictions to what audiences can see. It is a familiar practice with streaming services like Netflix. Some companies targeting a very specific audience may also do the same. 

Take the example of limited edition items. The chatbots keep you apprised of the latest releases and can even place orders for you. If you are in a restricted location, you can miss out on such opportunities. It also happens if the retailer has anti-bot software.

But, with a proxy, bypassing such restrictions becomes easy. Further, the anti-bots will not even know the chatbot is making the order. By installing a residential proxy, it gives your bot a physical location. The retailer will have no way of knowing whether they are dealing with humans or chatbots.

Reduce Round Trip Delays

With a proxy, you will not have to deal with issues around ping latency or round trip delays. Think about it like the time it takes to relay information to and from remote servers. The further your physical location from the remote server, the longer it takes.

A suitable proxy will have different locations for its servers. The proxy may also provide the chatbot connection via their servers. The result is faster and more stable internet routing, resulting in lower delays.

Also Read: 8 Ways to Use AI Chatbots in Your Website

Better Online Security

Any device that uses the internet is prone to hacker threats and attacks. Chatbots collect a lot of information, making them very attractive to cybercriminals. 

Some security concerns include threats that may compromise the system. They include tampering, denial-of-service, spoofing, and disclosure of information.

Another concern is vulnerabilities. Such issues arise from human errors, poor coding, or lack of enough security measures.

A proxy will encrypt your data. You need to ensure that the information your chatbot collects is out of the reach of hackers. Data encryption ensures that only the intended recipient gets the information. Other third parties will not be able to decipher the data.

Further, the cybercriminals will not identify the exact location of your chatbot. When shopping for a proxy, ask for information on how it will help with your online security.

Final Thoughts

Proxies provide very many benefits to anyone using the online platform. We have looked at 5 reasons why proxies are important for chatbots.

You get anonymity, data encryption, and better online security. It allows your chatbot to access different websites. It can do this without the risk of the requests attracting suspicion.

Are you looking for an American proxy? see our growing list of American proxy options. Choose geographic targeting for 195+ other locations on  Blazing SEO.

Also Read: Chatbots vs Mobile Apps: Where The Future Belongs?

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